Creative Executive · Las Vegas + Silicon Valley · 15+ Years

Marlo Custodio

“Somewhere between a San Jose classroom and a Beverly Hills set, I figured out what I actually do: I find the story inside a brand and build the creative system that scales it.”

The story

It started in the community: teaching digital arts in San Jose through a city-funded program while others chased LA and New York. Marlo stayed. His mother was fighting cancer, and being present came first. So he built where he was, learning to shoot, direct, and edit in the streets of San Jose until the craft became instinct.

A good video opened doors he never planned for: Series A and B rounds for Silicon Valley startups, Fortune 50 campaigns for Google, Intel, HP, and Verizon, then Los Angeles and Las Vegas. Along the way he worked beside the operators who built Guthy-Renker, Proactiv, and Tony Robbins into household names, and who scaled Zumba into a global movement. The question evolved from “how do I make a great video?” to “how do I make a video that moves a business?”

At Bosley, the world's #1 hair restoration company, that question became a $9M paid media portfolio, an in-house creative engine built from scratch, and a #1 national AI search ranking. Not just producing the creative but architecting the strategy behind it: hooks, formats, editorial planning, distribution, the full 360.

Today that full stack runs NEEBA Studios: a storyteller who thinks in systems, equally at home in the technology and the operations behind the craft. The kind of director who can walk out of a strategy session and onto a set the same day, and make both count.

Selected work

Recognition

Named Silicon Valley Small Business of the Year at California Small Business Day 2017. Cover feature in Content Magazine, Sight & Sound 9.2. Knight Foundation Emerging City Champion. Guest lecturer at UC Santa Cruz and Emerson College.

Fast facts

Get in touch

Write to marlo@neebastudios.com or connect on LinkedIn.