// THE NEEBA PLAYBOOK

The Playbook.

Practical plays on video marketing systems, AI-powered distribution, and getting found — from NEEBA Studios founder Marlo Custodio.

The Age of AI Visibility

Search everywhere optimization, the era after the ten blue links, and why the brands that win the machines' first impression will keep it — a founder's field notes.

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What is an AI visibility audit?

The diagnostic that shows whether ChatGPT, Claude, and Google's AI recommend your business or your competitor — what it checks, what it costs, and why we ran one on ourselves first.

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How much does video production cost in Las Vegas?

Real numbers from a working studio: what brand films, commercials, retainers, and content sprints actually cost in Las Vegas in 2026 — and what moves the price.

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The race to be the answer.

SEO, AEO, GEO, AIO — plain-English definitions of the four acronyms reshaping search, the numbers behind the shift (900M weekly ChatGPT users, 84% of AI citations from earned media), and why the window to become your category's default answer is open right now.

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The first camera was borrowed.

Before NEEBA, before the Nobel laureates and the $30M campaigns: a family's fight for justice, a borrowed camera at Silicon Valley De-Bug, and the first video mitigation packet. The origin story of founder Marlo Custodio.

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Most businesses don't have a content problem.

More posts won't fix what a missing system breaks. The first play in the NEEBA Playbook: diagnose the machine, not the content.

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