What is an AI visibility audit?

Ask ChatGPT for the best business in your category and your city. Go ahead, I'll wait. If the answer names your competitors and not you, you've just run the first ten seconds of an AI visibility audit, and you already know why the rest of it matters.

The definition

An AI visibility audit is a diagnostic that measures whether AI engines — ChatGPT, Claude, Perplexity, Google's AI Overviews — know your business exists, describe it accurately, and recommend it when buyers ask. It's the AI-era version of checking your Google rankings, except the stakes are different: a search ranking shows you a list you can climb, while an AI answer is a recommendation you're either in or not.

What a real audit checks

Five things. Whether you appear in the answers to the questions your buyers actually ask, phrased the way they ask them. Whether the engines' picture of you is current — or five years stale, pulled from an old directory listing. Whether your website is legible to AI crawlers, which read raw HTML and skip most of what your designer made pretty. Whether your entity is consistent — same name, same description, same facts — across your site, LinkedIn, and every directory. And whether third parties corroborate you, because Muck Rack's 2026 study of 25 million AI citations found 84 percent come from earned media. Paid content got 0.3 percent. The machine believes what others say about you, not what you say about yourself.

We ran one on ourselves first

Before selling this to anyone, we audited NEEBA. The results were humbling, which is how you know they were real: strong schema and press foundations, and zero-for-three on the buyer questions — including a brand query that surfaced a nine-year-old description of us from a directory we'd forgotten existed. We published the findings, fixed the gaps in a week, and turned the process into the product. Any agency selling AI visibility should be able to show you its own scorecard. Ask them.

What it costs and what you get

NEEBA's AI Visibility Audit is $750, delivered in five business days: where you show up across the four major engines versus three competitors, an entity consistency report, a ranked fix list, and a 60-minute strategy session. Credited toward your first retainer month or project, and everything is yours to keep either way — same terms as our Video Growth Audit, because the model works.

The before picture is the most valuable part. Screenshot what the machines say about you today, fix what's fixable, and compare in ninety days. The delta is the deliverable.